President Joe Biden’s campaign launched a new ad targeting Republicans on the abortion stances voiced during the debate.
The advertisement was first aired on MSNBC and features the Republican candidates calling for national limits on abortion.
“On Wednesday, MAGA Republicans came to the debate stage and boasted about their support to strip women of the right to make their own health care decisions,” campaign manager Julie Chávez Rodriguez said in a statement.
“I’m the one that got rid of Roe v. Wade,” former President Donald Trump says in the ad, which then displays a headline reading, “DeSantis signs Florida GOP’s 6-week abortion ban into law.”
Senator Tim Scott then says, “I would literally sign the most the most conservative pro-life legislation that they can get through Congress.”
The spot is part of a $25 million dollar investment by Biden’s campaign targeting women in battleground states. It will run in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
Abortion Remains a Divisive Issue Among Voters
Polls consistently show the reversal of Roe v. Wade remains deeply unpopular with voters. A recent poll from June shows 61% of voters disapprove of the decision.
Among all Americans, support for first trimester abortions hit an all time high with almost 70% of Americans saying abortion should generally be legal for the first three months of pregnancy, or 12 weeks.
“They will never allow a national abortion ban to become law,” the ad’s narrator says of the Biden/Harris administration.
“As long as they are in office, decisions about your body will be made by you, not by them,” the ad concludes.
The issue remains a concern for Republicans, who will need to convince independent voters to ultimately win the presidency.
“Most of these swing voters are pro-choice, and tonight’s messages will likely put them off when Dems highlight it,” said said Rich Thau, moderator of the Swing Voter Project.