[David Torcivia, CC BY-SA 3.0 , via Wikimedia Commons]

Billionaire Media Mogul Looking Into Conservative Media

“Curb Your Enthusiasm” co-star Cheryl Hines, the wife of Robert F. Kennedy Jr., might be landing a new gig soon. According to multiple reports, Hines has been serving as an adviser to Los Angeles Times owner Patrick Soon-Shiong’s as he continues to reorient the famously liberal publication toward conservative audiences. According to a recent analysis by media expert Oliver Darcy, Hines, alongside comedian Rob Schneider, met with Soon-Shiong to discuss potential projects aimed at attracting right-leaning readership.

The media mogul has one show especially in his sights, writes The Washington Examiner.

Soon-Shiong met with Hines and actor Rob Schneider, both Hollywood celebrities connected to President-elect Donald Trump, to discuss a “MAGA-friendly” version of ABC News’s The View and “create a conservative answer” to the Democrat-friendly show, according to a Status newsletter from former CNN senior media reporter Oliver Darcy published Thursday.

As an actress and longtime Hollywood professional, Hines’s extensive background and relationships in the television industry could be a vital asset to the proposed venture. Meanwhile, she holds close connections to Los Angeles, where Shiong’s influential newspaper is based. Given her marriage to Kennedy, President-elect Donald Trump’s nominee to head the Department of Health and Human Services, Hines also provides rare access into the inner workings of Trumpworld, the electorate Shiong is working to reach to boost his flailing newspaper.

As the head of the liberal Los Angeles Times, the largest newspaper in California, Soon-Shiong responded to the election results by mounting a shake-up at his news outlet geared at reaching people outside of the Democratic “echo chamber.”

He announced a new media bias metric that would show the ideological bent of the newspaper, hired a conservative commentator to sit on the newsroom’s editorial board, and reportedly axed a recent op-ed from the board bashing Trump’s cabinet nominees.

The Los Angeles Times is not alone in navigating these turbulent waters. Legacy media outlets across the country are grappling with dwindling readership and viewers, falling ad revenues, and fierce competition from alternative and digital-first news platforms. Public trust in traditional media has eroded significantly, a trend that has exacerbated financial struggles for even the most established outlets.

CNN, for example, recently announced that it has a new savior who will save its tanking ratings.

The network “is once again trying to reshape its lineup in hopes of climbing out of the ratings gutter. Earlier in the week, the news channel named Kaitlan Collins as its new chief White House correspondent, marking a strategic shift in the network’s approach to political coverage as President-elect Donald Trump prepares to return to the White House.

In addition to her new role, Collins will continue hosting her primetime program, “The Source with Kaitlan Collins.” Her work will increasingly center around Washington, D.C., allowing her to draw on her deep connections within Trump’s inner circle and the broader political sphere,” wrote New Conservative Post.

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